Or we’ll work with you 1 on 1 for free until you do.
We precisely identify your most profitable client profiles and have the most value to your med spa.
We use AI powered algorithms to optimize based on real-time ad performance.
We showcase your med spa's expertise and establish it as the premier choice for high-end aesthetic services.
We refine every aspect of your digital funnel to seamlessly convert leads into high-value appointments.
We identify and dial in on high-intent signals to optimize our follow-ups and retargeting ads.
We ensure your Med Spa is present across various platforms - from social media to search engines.
Our strategies are grounded in analytics and data turned into actionable insights.
From the first click to the final booking, every touchpoint your client has with your Med Spa.


We recognize that Med Spa owners aren't just selling treatments. They're offering transformations and confidence. That's why we zero in on those who are not only looking to enhance their appearance but are specifically seeking out the high-quality services that set your Med Spa apart. These are individuals interested in advanced skincare, rejuvenation treatments, and bespoke wellness programs. They value the expertise, care, and environment you offer. Our marketing zeroes in on this clientele—those ready to invest in themselves through your expertise.
We'll delve into your med spa's unique needs and goals to carve out a strategic trajectory for growth.
Post-consultation, our team will get to work on creating your bespoke growth strategy.
From here, we kick off targeted marketing campaigns centered around your unique strategy, driving tangible growth and reach.
We'll delve into your med spa's unique needs and goals to carve out a strategic trajectory for growth.
Post-consultation, our team will get to work on creating your bespoke growth strategy.
From here, we kick off targeted marketing campaigns centered around your unique strategy, driving tangible growth and reach.
The Challenges
This client was a startup and had very little to no information about their target audience
They didn’t have their ideal customer avatars built and blank on their message and creatives
No website and completely relied on our agency for taking them off
The Strategy
We began with building 4 variations for their landing page, using different messaging and creatives
We built a complete Facebook ads funnel and for TOF, we decided to test out 16 different audiences.
Once we knew what was working at the TOF, we quickly optimized our MOF and BOF strategies to maximize the return on ad spend
Initial strategy session and discovery
Ideal customer avatar planning and creation
Brand messaging strategy
Landing page creation and optimization
Built a full-Facebook funnel
Targeted 16 different cold audiences at the top of the funnel
Used retargeting with intriguing offers at the middle of the funnel
Used re-engagement campaigns to increase the lifetime value of their customers
Sent out exclusive offers for those still on the fence of buying
Used our battle-tested scaling method to maximize ROAS at the TOF
The Results
It is always exciting to work with a client who is open to new ideas and has the time and budget to run multiple tests. Working from scratch, it’s great to have a client respect the need for testing and setup
This startup began their rapid-fire testing period to find their ideal audience, message, and creative. After this test period (between 2 – 4 weeks), we began to use the winning adsets and optimize. Depending on the account, we may horizontally or vertically scale
By the end of the third month, we were achieving an average 2x ROAS. At the end of their sixth month, we’re achieving an average 5.28x ROAS.
The Challenges
The client had a booming business for 15+ years.
They were using traditional marketing methods and had very strong referral systems in place.
But in the last 6 months, before joining us, they had experienced a sudden drop in leads, customers and overall business.
They still had a good name in the industry but they did not have a strong digital presence.
The website looked dated.
There was no lead generation funnel in place on the site.
They had very little to no content on the website.
The site structure wasn’t SEO friendly at all.
Their daily traffic was below 50They had been burnt by a so-called digital marketing consultant who basically did not do anything except for getting his paycheque.
Getting them to invest in Facebook advertising was also a huge challenge
Our Strategy
From the initial audit insights, we realized that the digital presence and brand awareness are going to be the starting points for this client.
We started off with helping the client create tons of video content for social media
Then we ran the Golden Ads Strategy to start the brand awareness and engagement campaigns
The plan was to pair that with the Lead gen campaign at a later point
We wanted to give the client some quick-wins so he feels more confident working with us
Successfully helped the client to come up with 4 different Lead Magnets
With our help, the client created a whole Lead-flow and the funnel
Using their BIG offline name, we started running the Leadgen campaigns in the third week
We started off the Leadgen Campaigns with the Rapid Fire Testing Method
The Results
Within the next 3 weeks, we had garnered 349 new leads,
7 new paid deals5 Winning ad creative assets and a winning audience formula
The CPL was less than $4CPA was below $200 The client had 340+ leads in the funnel
All this happened within the first 8 weeks.
The Golden Ads Strategy produced huge engagement and retargeting audience on the side
The Challenges
The client had been burned by another agency
The previous agency spent $10K on Facebook ads without real results
We did not have any landing pages or offers to work with
The pixel data was all messed up as the agency was using their own pixel instead of client’s pixel
We had 45 days to prove ourselves – the client was cautious after having burned in the past
Our Strategy
Complete pixel installation – we couldn’t afford losing data
We worked with the client to come up with a Freemium Model
We identified 2 products to test for the freemium model
Created 4 different landing pages for Freemium strategy
Email marketing strategy for follow up
Retargeting funnel strategy
Audience strategy was based on competitors, interests, job titles and Lookalikes.
The Results
The results skyrocketed in the very first month
Free plus shipping cost per result was as low as $5.40
ROAS even for freemium products was in positive because of the shipping charges
900+ purchases recorded after the first month
Cost per purchase for core products was below $8
ROAS for core products jumped to 10.64% just from Facebook ads
Email marketing conversion from a free product to core product was 37%
AOV was increased using bundle offers

© 2023 Digital Works Studio All Right Reserved